Corporate Media

The video production process will usually begin with the corporate client making an initial inquiry. During this initial inquiry they will determine whether the we are a good fit for their requirements. They will explain the project to us including what the objective of the video is, which audience they want to reach and how they want to communicate the message. From that point we will provide them with either a firm quote or an estimate of how much it would cost to complete the video brief.

Next, the concept of the video will be developed in more detail. This will involve a dialogue between the us and the client. The audience that the client is trying to target and the best way of reaching them will be identified during these conversations. Establishing the best way to reach that audience is critical. The audience will watch a video only if it delivers something of value to them, whether that is entertainment or education. We will be able to guide the client towards a concept which will achieve this goal.

Deadlines for the video production will need to be organized. These will take into consideration the feedback that a client will give to the initial edited draft of the video, and the time necessary to incorporate them into the final version. At Yanair Media, we use scheduling software to ensure that the video is produced according to the timeline established at the beginning of the project.

To make sure that the best video is captured, we will often perform a reconnaissance  of the location where filming will take place. Things to watch out for include glare from the windows or background noise. Then we need to consider the best way to hide their wires and whether cable trays will be necessary. Another consideration will be foot traffic coming through the office. This will involve selecting the best place to conduct the interview so that it causes the minimum disruption to the office, while capturing the best quality film.

Before the camera crew arrives at the client’s location, a guidance document will be sent out so that the client knows what to expect. An example of the type of advice that would be included is: Include the question in your answer. For instance, if you are asking the interview subject what their favorite color is, rather than just saying “red”, the subject will be coached to say “My favorite color is red”.

On the day of the shoot, the camera crew will setup for filming before the client arrives. This is to minimize the amount of time the client needs to spend on-set. Setup will include pre-lighting the scene and identifying any potential sound problems; for example, a noisy air conditioner or telephones.

When the client arrives for the interview,  a quick sound check will take place. The director will work to put the client at ease, so that they are completely comfortable about appearing on film.

Because of the preparation done prior to shooting, the amount of time required for the client interview is usually relatively short. A client interview can typically be conducted in as little as half-an-hour. Filming begins with the clapper board to sync a sound. Framing up gives two different angles used before the subject enters the room.

The interviewer (typically the director) will then start to pose questions for the subject to answer. These questions will later be cut out of the video during the editing process. During the interview, it may be necessary to make changes in order to ensure that the best possible footage is being captured. This may include briefly halting filming because a plane is passing overhead. Once the director is satisfied that they have the footage they require, the shoot ends with “That’s a wrap!”.

The footage is then taken back to the to our office. The junior editor will make sure that the footage from the camera cards is moved to video drives. At Yanair Studio, the junior editor will also move the footage on to a backup drive and a cloud server. This ensures the safety of the footage, and allows the client to come back to us in the future if they require any changes.

After the first edit assembly is finished, it is sent out to the client. At this point, the client should provide as much feedback as possible. This is the time for the client to talk about everything they want changed with the video. These suggestions will be incorporated into the second draft of the edit.

At this stage, there should only be very minor changes that need to be made to the video. Once the client is happy with the edit, the video is rendered in full master quality (Full HD 1920 x 1080 at high bit rate or 4K 4120 x 2160 at high bit rate). The client will then be provided with the opportunity to view this final version of the video for their approval.

Finally, video promotion is something that we can offer at Yanair Studio. This means developing a strategy to ensure the video receives the maximum amount of exposure from its intended audience. This could involve targeting specific keywords (search phrases), or implementing an outreach or syndication strategy. This may also mean finding key influencers who will help to spread the video.